One of the two covers even became a shirt for Givenchy. When we first released an entire issue dedicated to Natasha Poly with the title “Natasha Obsessed”: that was an epic moment.
What have been the highlights of the last 10 years? The smell of the paper, the touch of the paper - it’s always the best. To me, even a small print magazine is far more important than blogs. Producing a magazine used to be something everyone wanted to do, but now Instagram and blogs can function as a magazine. When I started the business there were only a few independent magazines in the world and we all knew each other. You’ve been in the business for quite a while now – what has changed the most? And be brave enough to choose the new next muse before everyone else does. You need to take risks and work with the best artists. Many magazines are struggling to survive nowadays. Or when we worked with the incredible artist Maurizio Cattelan: we let him surprise young artists by showing up at their door unannounced to interview them. This was one of the most beautiful shoots we have ever done. I love the idea of changing the role of an artist: like when Riccardo Tisci did the art direction with Panos Yiapanis as the photographer. The aim was to provide a platform with an international voice to artists in the Italian market, which is one of the most important places for fashion in the world. I wanted MUSE to show unique content that you can’t find in other magazines. I wanted to be detached from the rules of the market and give opportunities to photographers, stylists and artists to really express themselves.Ĭan you tell me a bit about the founding phase of the magazine? How did it all start? What did you want to achieve? Italy has some really beautiful fashion magazines, which are all absolutely great, but at the time there were not any independent voices. When I started it ten years ago I wanted to do something I really liked while having the aim to make the magazine the independent voice of the Italian market. Since then it has definitely changed a lot. MUSE was the first independent magazine in Italy. The founder and creative mind behind it all is Fabio Crovi, and we had a quick chat with him looking back on ten exciting years.Ĭongrats on Muse’s 10th birthday! Can you explain how the look and content of the magazine has developed over the years since its first issue? Do you feel it has changed a lot? While cultivating its Italian roots (all texts are not only printed in English but also in Italian), MUSE Magazine has established itself over the last decade as one of the major players in the international independent fashion publishing scene, offering a sophisticated mix of design, photography, art, beauty, cinema, music, and of course, fashion. They were shot by some of today’s finest photographers including Horst Diekgerdes from Germany and American-born Dan Martensen. This month the magnificent MUSE Magazine, an independent publication from Italy, celebrates its 10th birthday with a special anniversary issue that comes with not one but ten different covers for the occasion.
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